Direct mail—whether a postcard, letter, or envelope—is an effective marketing tool with impressive response rates. And recent advancements can make this type of marketing even more effective, driving customer engagement and brand recall to higher levels than ever before.

Whether you’re sending out one-off marketing messages or a regular series of communications, the best direct mail providers can ensure your campaigns are delivered on time and in budget. Many also offer creative design services, including custom cards and envelopes that stand out from the rest. They can also help you segment your audience list to tailor the right messaging to each group, based on geographic, demographic, and behavioral data.

Selecting the Right Partner: Direct Mail Providers

The top direct mail companies offer full personalization and printing capabilities, so you can deliver your message directly to the right people. They also provide a range of creative design tools and templates, as well as the option to purchase targeted mailing lists to reach your ideal target audience.

In addition to their print and personalization capabilities, the best direct mail providers also make it easy to track your campaign performance. They can include unique phone numbers and web URLs in your marketing materials, so you can track phone calls, website visits, and other key engagement metrics. And their built-in reporting dashboards make it easy to share these insights with your team and stakeholders.

If you’re new to direct mail, it’s worth considering whether you should handle your marketing in-house or work with a partner that offers full service marketing. If you’re planning to create and send a high volume of direct mailers, it might make more sense to partner with a firm that can negotiate bulk mailing rates independently, or at least provide the necessary access.