Cost For Youtube Ad – How Much Does a YouTube Ad Cost?

 

YouTube is the second largest search engine, and advertisers rely on it to promote their business in the form of videos. While this is a great advertising platform for businesses to increase their visibility and generate leads, the cost of YouTube ads may be prohibitive for some companies. This article will discuss how much a video ad on YouTube costs and provide tips on how to lower the overall ad cost.

The cost for YouTube ad depends on the type of advertisement that is run. There are 6 different types of YouTube ads, and each ad format has a different price point. Bumper Ads are 6-second videos that must be watched before a user can watch their intended video, Sponsored Cards display content that is potentially related to a video (such as mascara for a makeup tutorial), Overlay Ads appear on the bottom 20% of a video, and Skippable Video Ads allow users to skip the ad after 5 seconds.

Understanding the Cost for YouTube Ads

There are two pricing models for YouTube ads, cost-per-click and cost-per-view. Cost-per-click ad campaigns use a bid system similar to Google Search, where marketers select their maximum cost-per-click budget.

Cost-per-view, or CPV, ad campaigns use a view count to determine the cost of an ad. A view is counted when a viewer watches at least 30 seconds of a skippable ad or interacts with the ad in some way, such as clicking a Call to Action overlay. For this reason, it’s best to experiment with your ad campaign and optimize your bids as you see results.

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