A successful real estate agency marketing strategy is all about connecting with potential clients on a personal level. The best way to do that is by learning more about their unique challenges and goals, so you can offer solutions that are tailored to their situation.

Estateagency.marketing involve having a detailed understanding of their current real estate market conditions or even the specific economic factors that might be driving them to consider selling or buying a home. But it also means focusing on the right type of buyers or sellers — whether they are first time home buyers, investment property owners, or elderly widows.

Estate Agency SEO: Key Tactics for Online Growth

Establishing an online presence is one of the most effective ways to reach a new target audience, but many agents are still finding it difficult to differentiate themselves from the competition on social media. One of the easiest ways to set yourself apart is by creating real estate explainer videos. You can film yourself in your office, don a black turtleneck and speak like Steve Jobs (rest in peace), or simply use an app that allows you to add voice over to any image you have on your smartphone.

Another popular way to reach your audience is through email marketing, offering valuable resources — such as e-books and property reports — in exchange for their contact information. By regularly sending out helpful newsletters, personalized property recommendations and updates about the local real estate market, your agency can nurture prospects and keep existing clients engaged.